Recently, the IT information specialists at Gartner Research projected that the number of CRM apps will grow by 500% by 2014, if current trends hold. That’s 1,200 total CRM apps by 2014!
Obviously, there will be some winning providers and some losing providers, but this trend indicates the huge importance of CRM solutions to modern businesses. In fact, of CIOs surveyed, their fourth-highest priority was attracting and retaining new customers, a key function of CRM apps.
Why else is everyone bonkers for CRM? Well, it delivers some huge benefits:
1. Increased Revenue. This is the most obvious one – CRM solutions help you generate more sales. By increasing your sales team’s efficiency, you should see a direct positive impact on your bottom line.
2. Useful Data. CRM isn’t just about keeping information organized – it’s about analyzing it and gaining insights into your customers as well. By drilling down into your sales and lead data, you can learn what works and what doesn’t when it comes to selling your product. This information helps you refine your approach and improve regularly.
3. Organization. Keeping all of your sales and lead info neatly organized through a single, simple portal is hugely helpful for reference. Information isn’t locked up, either, which brings us to …
4. Remote Collaboration. The best CRM solutions let you access and update records from anywhere using your mobile devices.
So, which CRM solution is the best? Well, we’re kind of partial to one …
Our own!
Bizness Apps’ CRM solution is one of the simplest, most powerful, most cost-effective solutions available for those selling to small businesses. Bizness CRM makes it easy to find new small business leads, reach out, track progress, collaborate, and analyze and review results. And with mobile versions fully realized, Bizness CRM is ready to keep your team in sync, on track, and focused on the thing that matters most: sales!
For more information about Bizness CRM, including free trials and tours, please click here.
To check out the iPhone version, please click here.
To check out the Android version, please click here.
